David Booth – Google Website Optimizer Essential

Google Website Optimizer Essential

By: David Booth 

Level: Beginner

Duration: 3h 37m

Released: Sep 16, 2010

Description:

Google actually have Video Training on Website Optimizer, but from their perspective. If you want to see Google’s video tutorial, you will find it on the Web Site Optimizer page in your Google Adwords account …

However, It is always good to see a different perspective, and especially from Lynda Tutorials. This tutorial is more comprehensive, and is shows some case studies and advanced techniques for using Website Optimizer

David Booth shows how to use Website Optimizer, Google’s free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.

Topics include:

• Understanding conversions and landing page testing
• Selling conversion testing within an organization
• Identifying pages to test
• Estimating sample size
• Choosing an experiment type
• Understanding the inner workings of Website Optimizer
• Creating and running tests
• Reading and interpreting reports
• Validating results and running follow-up experiments
• Integrating with Google Analytics

Author:

David is a consultant, an instructor, and one of the founding partners of WebShare. He has advised companies and organizations throughout North America and Central America in web design, technology selection and deployment, web logistics, analytics and business intelligence, statistical analysis, and online marketing. David has led seminars and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.

He has been involved in web application development as an engineer and consultant for over a decade, beginning his career as a technical marketing engineer with Intel Corporation. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.

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