Lawrence Bernstein – Bug Out Bag Of Winning Ads 2.0 (2021)

Well, after 16 years, I’m moving out of this patch of cactus country for the big city… or the “Big Smoke” as they like to say in Commonwealth countries.

Not Manhattan again — I suspect there might be someone to arrest this cowpoke after setting foot on the island.

No, it’ll be Phoenix… where the temperature is even hotter and the traffic heavier… way heavier.

Right this moment, I’m in the thick of moving.

And guess what?

It’s not the art work, family photos or heirlooms that have my attention.

It’s JUNK MAIL!

Yes, I know… serious copy connoisseurs call it “junque mail.”

And while I was in the deepest recesses of my archive room, I stumbled upon a box I’d completely forgotten about that was sent to me by one of Clayton’s copy cubs in 2007. He’s now a powerhouse in his own right.

This is some of the most DYNAMITE direct response I’ve seen in a while.

Here’s one I just dug up from one of direct mail’s most formidable tag teams in history — advertising legend, Clayton Makepeace, and financial newsletter magnate, Martin Weiss.

It’s the consummate PROSPECT DRIVEN piece that built business from scratch… into behemoths. And there’s waaaay more where this came from.

As a valued subscriber… I’d like to let you get first dibs.

After I unpack my bags in the new parcel of desert… I’ll give you the HOTLINE to the other majestic pieces I curate from this treasure trove. I’ll come rappin’ on your door via email sometime around mid-August with a tasty selection.

The Bug Out Bag of Winning Ads!

If you had to salvage ONLY the most valuable money-making … response-getting … grab it in your hands and GO … winning advertising…

This might be it!

The “Bug Out Bag” of Winning Ads 2.0 is BIGGER and better than ever… updated for 2021.

(Note: all this and so much more is yours, after you snag your virtual “bug out” bag.)

Open This BEFORE You Get the Vaccine Teaser copy that plays with FIRE

Marketing Moats and “Anti-Search” Marketing… in the Age of Amazon

AdWords On Paper… Personal Injury Lead Gen GENIUS

BITCOIN & blockchain mailbox BLOCKBUSTER of 2021… Secrets of “subscription selling” that built a half-billion dollar business

Ultimate ANTI-AGING advertising… 44 GIANT pages and over one BILLION dollars in sales. Everything from world class health and beauty copy… to luscious layouts… to pitching product lines in print… plus product naming and positioning

ULTIMATE product positioning (The world’s most powerful money manual)… How to sell 100,000 home study courses at $195 to brand new customers

40 LIFE CHANGING pages that could turn YOU into a fabulous fascination writer… even if you’ve never written one before!

How to run 100,000 ads in print that NEVER fatigue. Likely the ad with the MOST insertions in the history of BIZ-OP.

Tiny bookalog… HUGE response… Perhaps the greatest direct mail “sneak-up” in history… and a lift-letter so crafty… it fooled even me

The most DANGEROUS ad in history? You’ll learn more about WINNING proof elements from this one ad… than any ten advertising textbooks… even though the advertiser was fined $61 million!

POWER profits with pattern interruption and “re-positioning”… Contrarian copywriter’s secret for forcing readership and response

Swiping A-Z Video Series… When the world’s best copywriter swipes from THIS classic… twice!

Marketing secrets of the world’s largest chiropractic franchise… 24-page BLUEPRINT for creating a world beating franchise

12-page sales letter moves a MOUNTAIN of $995 a year subscriptions… without any fancy graphic design.

Secrets of an UNBEATABLE 27-year “double control” in direct mail… and print… PLUS contrarian advice on why “beating the control” could be a BIG waste of your time… from the winning copywriter himself

100-year old response booster SMASHES your prospect’s most common (and hidden) objections. 21-page digital dossier for ratcheting up response… from those prospects who normally say “No!”

Secrets of EVERGREEN products that sell… for decades… and “Why a gifted product is mightier than a gifted pen.” Thanks, Gary.

Boiler room on paper…”Pandemic creates potential stock boom of the decade.” This newspaper mailing is the epitome of Marshall McLuhan’s maxim, “the medium is the message”

Lead magnets that LAND 150,000 paying subscribers… A lesson on how to arouse SERIOUS desire in prospects… and fill your coffers from oodles of paying subscribers

55 TRILLION emails NEVER opened… One thousand MAGIC subject lines for rocking response in 2021 and beyond

The “Super Consultant” package… Home study selling secrets… PLUS… How to FORCE readership with the… “Why I hate (blank)” lift letter.

World’s WEIRDEST lead gen lesson… from 20th Century electric guitar marketers… who made a MINT

My mailman can (STILL) quote this magalog… World’s winningest alt-health copywriter’s response rocking TUNE-UP… on a tired 10-year old piece

2 MAGIC HEADLINES battle it out… and the winner is… Welcome to the “mailbox gladiatorial games”

SNEAKY subscription selling secrets. An IRRESISTIBLE offer that’s 100% above board… yet wrings out every last ounce of response.

LEGACY programs that land response…”Why I Will Pay You $4,768 To Cancel Your Subscription Right Now”

MAGIC subject line from quarter BILLION dollar company… yanks response from ANY List. So good it was turned into a direct mail package.

Fabulous Forbes funnels and “The One Stock to Buy in July”… Secrets of the perennial winner to the Forbes’ house file

Simple PERSUASION BLUEPRINT… from a 60 year copywriting veteran to pocket over $100 million. (In his own words… shared in a personal email)

Self-defense package my mailman knows by heart… The envelope teaser copy propelled this winner for two solid years.

“CUSTOM Villas” luxury real estate classic... sold BIG on both sides of the Atlantic

FABULOUS fascination ringing the register… 9 YEARS and counting!

“Secrets of The Societies The Greatest Kept Secrets of All Time for Money, Power, Romantic Love!”

Mel Martin’s subscription selling and POWER pricing… The power of CONTRAST that gets prospects’ greed glands going

Ad lessons from the LARGEST book publishing enterprise EVER in existence (224-page “Dirty Dossier”)

You must be over 21… to read this headline?

MAGIC headline sold 2.6 MILLION books PLUS… How to burn a list of 175,000 paying subscribers

The BIG bookalog that launched a thousand copywriting careers… A 21st Century direct mail list topper for POWER product positioning.

Selling Beethoven by the BOATLOAD… A towering Time-Life offer that ran for years

Mom’s AMAZING pineapple weight loss pitch… (Mailing 11 Years and Counting)

World’s greatest AFFILIATE marketing model? Some things are too good to share… but here it is. An EVERGREEN concept in cash creation with the power of niches.

What’s YOUR most valuable asset?

The Bighorn Fire was another reminder.

I’ve lost it all more than once.

And I’ve come close more times than I can recall.

But do you know what can NEVER be stripped away… no matter what goes down in the world around us?

It’s…

WINNING IDEAS

Because if you’ve got those, you have the means to get it all back and then some.

They’re your most valuable asset… no matter your line of business.

But first a…

WARNING! If you’re looking for fancy website graphics or “java jumping jacks”… this offer is NOT for you.

But if you’d like to tap into the power of winning direct response… and countless IDEA JACKPOTS for you and your business… WITHOUT spending a million on products and subscriptions to get them… you’ve come to the right place.

Because if you’re in the business of selling one-to-many… you’ll have more:

REAL world… money-making ideas!

than any marketer or copywriter can deploy in five years… no matter your industry… no matter where you’re located.

Here’s even more:

Pitching “Private Portfolio Groups” at $1,950 a Year Need some inspiration for high ticket offers that SELL? Look no further than this brilliant piece from one of the best in the biz.

Secrets of a 30-year direct mail control that NEVER fatigues … and one of the best sales letter openers of all time.

The BANNED Advertising Secret How to (almost) FORCE readership for any ad… without the clickbait baggage.

$1.50 “stealth” envelope vs. $27 FedEx? Selling High Ticket and the $3,000 “Weekend Profits” package.

MEASLY Million a Year in Mail Order… Or a Supplements Brand Selling for HUNDREDS of Millions? (The 3 MAGIC Keys)

Story Selling THRILLER from €1.54 BILLION Fundraiser… This story selling SMASH hit continues its conquest of mailboxes all over parts East… and West.

Boiler Room on Paper… “Pandemic creates potential stock boom of the decade.” This newspaper mailing is the epitome of Marshall McLuhan’s maxim, “the medium is the message”

UNWOKE Ad Triumph… How Ogilvy & Shell Oil SILENCED Greta Thunberg… 24 Years Before She Was Born

55 Trillion Emails NEVER Opened. Hundreds of MAGIC Subject Lines for rocking response in 2020 and beyond.

SMASHING Objections Your Prospects Don’t Even Know They Have… Yet! (Investment Ad Masterpiece from the COPY OGRE)

Shameless Swipers and the Most Knocked Off Diet Copy in History Run an ad like this today only if ORANGE is your favorite color. Prison orange.

Jay A’s Amazing 2-Page AD-VENTURE in USA Today When Jay needed a crash course on today’s winning direct response for a family member… it wouldn’t stun you to know who he called.

The Keepers of the Kingdoms & Selling Luxury Real Estate Here’s a lesson or two in selling high end real estate… from David Ogilvy’s son!

Case Studies in CATASTROPHE (When the FTC Comes a Knockin’) No point in making a fortune if you’ve got to later trade it in for an “orange jumper.”

A STUPID Mistake That Cost an Advertiser $300,000… by the New York Attorney General

Open. Read. Destroy A subject line that took names and kicked backside… most of 2020.

“Magic Charts” that CHURN Out Response and Killer Controls Why do some direct mail controls mail strong for years, while others conk out after six months?

A TREASURY of Language Learning Copywriting Classics

Ad Lessons from the LARGEST Book Publishing Enterprise EVER in Existence (224-page “Dirty Dossier”)

FABULOUS Fascination Ringing the Register… 9 YEARS and Counting!

Renegade Rabbi’s $1.5 Billion Fabulous Fundraising

MAGIC Headline Sold 2.6 MILLION Books PLUS How to Burn a List of 175,000 Paying Subscribers

Billion Dollar TIDAL WAVE… of Anti-Aging Advertising Secrets

Lawrence’s Lessons On LIFETIME Offers (DON’T do it.)

Thank You Mister President… For This Great Copywriting Lead

Winter Winner 2019 Mailbox Gladiatorial Games

Mom’s AMAZING Pineapple Weight Loss Pitch (Mailing 10 Years and Counting)

20 Year BLOCKBUSTER Headline in Foreign Language Learning

The Copywriter Whose Clients Bought Him A Mansion He was the mid 1980s diet kingpin — who became a jailbird — who became the world’s greatest “off the page” beauty copywriter.

Killer 2020 Supplements Control… and the A.B.A School of Advertising

How Gene Schwartz Got a $536,970 Ad Insertion… for FREE

How to turn a BORING financial bookalog into cloak and dagger murder mystery. If anyone ever tells you financial advertising is boring, show them this bookalog. “Story selling” MAGIC!

Biz-Op Letter VACUUMS Up $480,000 in ‘Small Checks’ in an Afternoon

Ad written on car hood (in 15 minutes) brought in $140 million in a year. Run an ad like this today only if ORANGE is the preferred color in your wardrobe!

The Great Depression of 2020 Here’s a direct mail winner from the world of “crisis copywriting.” Alarming predictions from the world of “junque mail” from the second half of 2020.

“H-Bomb on Paper” response booster. Looking for NEW response boosting ideas for your ads? This one’s got the POWER of an H-Bomb.

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