Mike King – The Business of Music Marketing
Original price was: $2,560.00.$512.00Current price is: $512.00.
Digital Download: You will receive a download link via your order email after successful payment.
In The Business of Music Marketing, you will gain a professional-level knowledge of cutting edge marketing techniques essential for any music-centric business.
The Business of Music Marketing
In The Business of Music Marketing, you will gain a professional-level knowledge of cutting edge marketing techniques essential for any music-centric business. Starting with evergreen marketing best practices, you will learn specific approaches for building an engaged community, applying different forms of media for visibility, and utilizing professional marketing tools to plan, execute, and report back on results. Learn how to plan and support a product release, create and execute an integrated marketing campaign, and explore ways to create and run a successful music business. You will master marketing philosophy and gain critical knowledge and skills for both music product and marketing.
By the end of the course, you will be able to:
- Synthesize web analytics to develop the niche of an artist or music product and target the relevant audience
- Create an effective product and pricing strategy, along with a supporting business plan
- Create a professional music marketing plan
- Analyze marketing segments available to musicians and music products, with a particular focus on online-related initiatives
- Develop sophisticated approaches to marketing and selling music and music-related products online, including implementing web optimization strategies
- Apply the essential pillars of successful music marketing campaigns
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Implement effective messaging, branding, and communication for artists or music-related companies
Syllabus
Lesson 1 Setting the Stage
Lesson 2 Branding
Lesson 3 Integrated Marketing Communication Campaigns: Introduction and Owned Media
Lesson 4 Integrated Marketing Communication Campaigns: Paid and Earned Media
Lesson 5 Music Marketing Tools and Technology
Lesson 6 Building and Engaging your Community
Lesson 7 Go-To-Market Strategy
Lesson 8 The Intersection of Marketing and Sales
Lesson 9 Marketing Data Analysis and Reporting
Lesson 10 Starting a Music-Focused Business
Lesson 11 Presenting Your Marketing Ideas and Results of Your Efforts
Lesson 12 Pulling It All Together: The Business of Music Marketing Case Studies
Requirements
Proof of a Bachelor’s Degree
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