Ron Legrand – Selling Houses Fast in a Slow Market

Selling Houses Fast in a Slow Market

This year will be the most profitable year in the history of real estate investing for many of my best trained students. The reason I know that’s true is because while others are whining about the slowing market, my guys will be swooping in like starving buzzards to buy the better deals with a lot of equity, because they know how to sell the houses as fast as they can buy them.

One of the most common things people fear about getting into real estate investing is they’re afraid they can’t sell the house, and somehow, they’ll get stuck with it. I can understand why this would create anxiety for a beginner, because they simply don’t have enough facts to overcome the fear. However, if you’re not a beginner, and this is still a problem, there’s no excuse for it. So let’s get it fixed right now.

Are you not buying because you’re waiting to sell what you have first? Are you so afraid of selling you quit (or never start) buying? Are all the negative articles online and in the papers convincing you selling is harder in the slowing market? Are the talking heads on T.V. fueling the fire with their opinions about a subject they know nothing about? Well, apparently the scare tactics are working, because it’s become a common topic of conversation in our classes and on our conference calls with students.

Frankly, I secretly chuckle at how easy it is to sell houses while others are crying in their beer. I just don’t see the big deal, but I guess that’s ’cause I know how to do it and do it quickly, in about seven days actually. In an easy market, it doesn’t take a brain surgeon to sell a house, but in a slow, hard market, it takes a unique selling proposition to move a property fast and furious to the good, the bad and the ugly. After a lot of requests from students and begging by my staff, I’ve consented to devote my time to make sure our folks have a complete, turn key, auto-pilot system even an idiot could follow to move houses.

• 14 reasons why houses don’t sell and why most are people problems easily fixed.
• How to get a house ready to sell for less than one monthly payment, so buyers fall in love with it at first sight.
• Where you can find stagers to do it for you.
• How to raise the sale price 10% of the so-called appraised value and keep raising it until the house sells.
• How to set the house up to show itself with no human intervention, so you’ll never have to risk your life and waste your time meeting prospects there at 8PM.
• How to manage your business, so you’re flexible enough to let the market tell you how it wants to buy, so you can implement any one of five exit strategies and match the house to the buyer and quit looking for perfect prospects.
• Why cashing out immediately is the most costly exit you could pick and cuts your profits in half…and how to fix it and still have a huge cash flow.
• I’ll hand you guerrilla marketing techniques you can use on a pauper’s budget to drive in a herd of buyers within days. Your entire cost to sell a house should be less than one month’s payment.
• How to capture all incoming calls and never talk to anyone until they’ve seen the house, fall in love with it, have been instructed how to buy and what to do next, filled out an application and submitted it to you by fax or online.
• All the information you’ll need to provide the buyer so you never have to answer the same questions over and over each time.

I’m going to work like a dog to beat into you the worst thing you can do is let houses suck up your life with endless and mindless calls and time-wasting activities that keep you from making the big money! If this is to be your quantum leap year, you must let me get you automated and systemized so we can remove your biggest hurdle to selling houses…YOU! It starts with capturing calls, but it sure doesn’t end there.

• How to let worthless suspects weed themselves out with no human contact, so the prospects can make their way to you. Only a small percentage of callers can and will buy your house. You’d better handle them quickly and effectively, or they’re gone and you’re still wading through the endless sea of minutia gasping for air.
• How to instantly tell whether you’ve got a buyer and what kind before you talk to anyone.
• How to get a website for selling houses developed for you instantly to distribute and capture information from 75% of your leads and what will sell more than anything on your website.
• How to drive prospects to your website 24 hours a day that will automatically send you all the information you need on that person and tell them all about your other properties for sale, so they can see them as well.

By the way, when you’re buying houses, your phone better be answered by a live human being. Not true when you’re selling. It’s actually a waste of money to even have an answering service do it. No need!! I’ll give you the script and show you how easy it is to automate it and who should record it.

• The five fastest, cheapest and best methods to find buyers in order of value – You’ll never use all five.
• Why you should quit spending a fortune on nonproductive ads and expecting miracles when there’s a hundred more like yours in the paper. That’s NUTSO. Stop it now!
• Save up to 25% on productive ads and where and how to advertise.
• Never run classified ads without this vital information and still sell your houses fast.
• Get free press release and radio time.
• What signs are the most effective.
• Increase your monthly cash flow up to 25% on each house you sell on a lease purchase, and make your buyer love you for it. This will overcome negative cash flow and turn it to positive and open the door to many deals you’re foolishly turning down!
• Provide down payment assistance programs to help more buyers get into your house, and get you a boatload more money each month. How much they can borrow with bad credit and who applies for it.
• How to get all kinds of cool stuff free. A free Harley is better than one you pay for, and your wife will love you for all the new jewelry she’ll get that you’ll never have to buy. How about a new boat or RV?
• Five ways to overcome high payments that can’t be supported by rent.
• How you can sell with owner financing within days and sell off your note at closing and get cashed out. This little known technique opens massive exit opportunity, makes the house easy to sell, eliminates seasoning issues, shortens your closing time and grief and allows you to sell to anyone you like regardless of their credit.

You could say it’s worth the time and money to learn. I’ll put you directly in touch with the person to write you the checks for your note you create.

• How to handle the taxes and insurance and who should collect them and why.
• How to never worry about late payments with owner financing.
• What entity should sell your house.
• What works better than offering a discounted price.
• How to get appreciation and depreciation even after you sell.
• When you should never put someone in your house.
• How to make your buyers the best source of buyers for your next house. Most of my houses are sold to friends or relatives of previous buyers.
• How to use land contracts to sell and why they should be in every real estate entrepreneur’s toolbox.
• How to get a financial commitment from a prescreened buyer without taking your house off the market. You should never sign a contract with a buyer that binds you until you know it’s ready to close. A special agreement I use will allow you to process five buyers on one house with no commitment to any of them. You get to pick and choose the best. If I’d had this agreement 20 years ago, it would have saved me a lot of grief.
• How to do the proper due diligence and who you should never put in your house.
• The six steps to getting your buyer to the closing table whether you’re selling for cash with new financing, lease purchase or owner financing. One piece out of place could cost you a week and maybe the sale. A buyer is not a buyer until you get the money. Every day that goes by costs you several hundred dollars and puts you at risk. I’ll help you…Get ‘er done!
• Why you should not be at the closing.
• How to pick the best lease option and seller financing buyers, avoid defaults and professionally handle them if they do occur with no anxiety on you. My Selling Houses Fast in a Slowing Market system lets you sleep at night.
• Stupid mistakes to avoid when selling houses. Each one probably cost me six figures to learn. You’re lucky.
• How to fix cash flow issues, taxes eating you alive, buyers that can’t qualify, putting someone in who can’t pay or your business built around only short sales or rehabs.
• How to option properties and leave the original sellers intact while you sell their house with no risk to anyone while the house is still furnished.
• How and when to hire a salesperson to sell only your houses and create focus from him/her without you paying a dime until closing and what skills, experience and qualities are required. Who not to hire.

Wouldn’t it be cool if you could buy three or four houses a month, never get involved in the sales process and know your product is moving as fast as you can buy it? Now, picture up to $50,000 of equity in each house, and all you have to do is get the deed, and let your salesperson take over. Now you can buy more houses, make more money and actually free up more time. I’ll teach you where to get a salesperson, what to pay them, what they should do and how to hold them accountable and eliminate your risk. This isn’t about time spent. It’s about doing (or having done) the right things. And just for the record…

In fact, it’s already starting to turn, and if you blink, you’ll miss your golden opportunity to load up with killer deals. That’s why I’ve created this product. To move you away from the selling obstacles and free up your focus on buying. I’ve made it so this can all be accomplished on auto pilot where nearly anyone could easily do it.

Richard Roop has fast become known as “The Marketing Consultant for Real Estate Entrepreneurs.” He has been a full-time creative real estate investor since 1996 and continues to buy and sell three to four houses each month near his home in Woodland Park, Colorado. Besides running his own real estate investment business, Richard shares his marketing expertise to help individual investors build their businesses across North America. Each month, he speaks to hundreds of real estate investors from experienced pros to budding entrepreneurs. He specializes in sharing proven, low cost, direct response marketing strategies for getting a steady flow of motivated sellers calling you to buy their house, as well as systems for getting your properties occupied fast. Richard also likes to teach systematic approaches to growing your business, leveraging your time and increasing the profitability on each deal. Richard’s marketing approach to investing is an excellent model if you like the idea of achieving your financial goals WITHOUT the need to hunt for deals, rely on agents, use your credit, offer large down payments, struggle with tenants, borrow from banks or call sellers. I asked him to help me with the marketing portion and be at the training to participate in the recording. What happened is a million dollar marketing mind spilling secrets his clients pay $10,000 per day to get, and he gave us his ads and letters he’s tested over the years. They’re all in the manual for you to duplicate.

In addition to Richard, every once in a while, one of my students goes home and gets really good at some part of the business and then gets the teaching bug. One such student is Jason Loucks from South Florida, a very slow market. Jason sells 5 to 9 houses a month using a seven-day, round robin selling method I taught him at MIS Boot Camp. He went home and ironed out the bugs and turned his system into a selling machine I can’t keep a secret. I’ve asked him to take you step by step through what he does so successfully, and I guarantee you’ll want to duplicate it. Here’s a few things he’ll teach you:

• What ads and signs to use to drive up to 400 people to each weekend open house where bidders decide what they’ll pay. Here’s a hint, they’re ugly.
• Process all the calls hands off, handle the traffic flow and get them to pay retail price, all within seven days. This isn’t like any round robin auction you’ve ever seen. So don’t assume you know what Jason does. I was shocked at the neat tricks he’s learned, and it’s not taught at anyone’s boot camp.
• Handle the Sunday evening call backs to get the most money in an hour.
• Create a feeding frenzy, and actually get buyers to pay more than retail on some of your homes and why this works on lower priced houses as well as high.

When Jason gets done, you probably won’t even care if the house sells, because your new business of selling names has the potential to make you up to a six-figure income. In fact, Jason has five different income streams derived from his round robin auctions, and this could be the biggest discovery in real estate investing since John McNeil invented the yellow letter.

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